ãã¬ã¹ãªãªãŒã¹ãšã¯ïŒã¡ãªãããäœãæ¹ã玹ä»

ããã¬ã¹ãã¯ãè±èªã§ãpressããšè¡šèšããããã¬ããæ°èãéèªãªã©ãå«ãå ±éæ©é¢ããã¹ã³ããæå³ããèšèã§ãã察ããŠããªãªãŒã¹ãã¯ããreleaseããšããåèªã§ãæ å ±ãå ¬éïŒå ¬è¡šã»çºè¡šïŒãããšããæå³ã§ãã
ã€ãŸããããã¬ã¹ãªãªãŒã¹ããšã¯ãåºå ±æŽ»åã®äžç°ãšããŠãããæ å ±ãå ±éæ©é¢ãžåããŠå ¬éããããšã§ããä»åã¯ãã®ãã¬ã¹ãªãªãŒã¹ãåãäžããŠããã¬ã¹ãªãªãŒã¹ãšã¯äœãªã®ãããã®æå³ãå¹æãæžãæ¹ãªã©ã説æããããã§ãã©ããªçš®é¡ãããã®ãããŸãä¿ç®¡ã®ä»æ¹ã«ã€ããŠãã玹ä»ããŠãããŸãã
ç®æ¬¡
ãã¬ã¹ãªãªãŒã¹ãšã¯ïŒ
ãŸãããã¬ã¹ãªãªãŒã¹ãšã¯ã©ããã£ããã®ãªã®ãã説æããŸãã
æå³

ããã¬ã¹ãªãªãŒã¹ãã®æå³ãèŸæžã§èª¿ã¹ããšãäžçå ã®å€§èŸæç¬¬äžçã§ã¯ããå®åºã»äŒæ¥ã»å£äœãªã©ãåºå ±ã®ããã«ãå ±éé¢ä¿è ã«åããŠããçºè¡šããŸãããã®ããã«é åžããå°å·ç©ããã¥ãŒã¹ïŒãªãªãŒã¹ããšèšèŒãããŠããŸãã
ãããæãèšããšããã¬ã¹ãªãªãŒã¹ãšã¯ãäŒæ¥ãèªç€Ÿã®æ°ãã補åããµãŒãã¹ã«é¢ããæ å ±ããæ ªäž»ãæè³å®¶ãžåããŠè¡ãã€ã³ãã¹ã¿ãŒã»ãªã¬ãŒã·ã§ã³ãºïŒIRïŒé¢é£ã®æ å ±ãããã¬ããæ°èãéèªããããã¯ã€ã³ã¿ãŒãããã®ãã¥ãŒã¹ãµã€ããªã©ã®ãã¹ã¡ãã£ã¢ã«å¯ŸããŠå ¬åŒã«çºè¡šããããšã§ãã
ãã®ãã¬ã¹ãªãªãŒã¹ã¯ãäŒæ¥ãå£äœããã¹ã³ãã«èªåãã¡ã®ãã¥ãŒã¹ã売ã蟌ãã§ã¡ãã£ã¢ã§å ±éããŠãããããããªã·ãã£ããšããPRïŒãããªãã¯ãªã¬ãŒã·ã§ã³ïŒåºå ±ïŒæŽ»åã®1ã€ã§ãåºåãšã¯éã£ãŠç¡æã§è¡ãããšãã§ããŸãã
ã¡ãªã¿ã«ãPRïŒãpublic relationsãã®ç¥èªãåºå ±ïŒãšã¯ãæ¿åºãäŒæ¥ãšæ°è¡ãšã®è¯å¥œãªé¢ä¿ãç¯ãããã«çºéããåæ¹ååã³ãã¥ãã±ãŒã·ã§ã³ããŒã«ã®ããšã§ã20äžçŽã®ã¯ããã«ã¢ã¡ãªã«ã§èªçããŸãããæåã¯æ¿åºãäŒæ¥ãæ°è¡ã®çè§£ãæ±ããããã«äžæ¹çã«èªãããããšãã£ããã®ã§ããããããããããŠæä»£ãšå ±ã«åæ¹ååã®ããŒã«ã«æŠå¿µãå€ãããšãããŠããŸããæ¥æ¬ã«ãããŠããåæ¹åååºå ±ãç®æããŠãããšãããããããã§ãããæªã ã«äžæ¹ååã®åºå ±ãå€ãèŠãããŸãããã¹ã¡ãã£ã¢ã«å¯ŸããŠäžæ¹çã«æ å ±ãäŒãããã¬ã¹ãªãªãŒã¹ããã®åºå ±ã«å±ããŸãã
ãã¹ã¡ãã£ã¢åŽã§ã¯ããã®ãã¬ã¹ãªãªãŒã¹ãåããŠãããã¯ããããã®äººã«äŒãã䟡å€ãããããšå€æããå Žåã«åæã«å ¥ã£ãŠèšäºã«ããåºãå ±éãããŸãããã®ãã¬ã¹ãªãªãŒã¹ã¯ããã¹ã³ãã®é¢å¿ãšèå³ãåŒãããšãå¯èœãªå 容ã§ããã°ãè²»çšããããã«åºãPRããããšãã§ããéåžžã«æå¹ãªåºå ±æŽ»åã ãšèšããŸãã
ã§ã¯ããã®ãã¬ã¹ãªãªãŒã¹ã®ã¯ããŸãã¯ã©ãã«ãã£ãã®ã§ããããã
ãã¬ã¹ãªãªãŒã¹ã®æŽå²

ãã¬ã¹ãªãªãŒã¹ã®çºç¥¥ã¯ã1906幎ã«ã¢ã¡ãªã«ã®ãã¥ãŒãžã£ãŒãžãŒå·ã§èµ·ãã£ãééäºæ ã«ãããŸãã50人以äžã®æ»è ãåºãããã®äºæ ã¯ãä¿æäŒç€Ÿã§ãããã³ã·ã«ããã¢ééäŒç€Ÿã®åºå ±ã®ã¢ã€ããŒã»ãªãŒæ°ã«ãã£ãŠãã¬ã¹ãªãªãŒã¹ãšããŠå ¬éãããŸããããã®ãªãªãŒã¹ã¯äžéã®æ³šç®ã济ã³ããã¥ãŒãšãŒã¯ã¿ã€ã ãºã§ãåãäžãããããšèšãããŠããŸãã
ãã¬ã¹ãªãªãŒã¹ã®ã¡ãªãã

ãã¬ã¹ãªãªãŒã¹ã«ã¯ã次ã®ãããª3ã€ã®ã¡ãªããããããŸãã
1.ãã³ã¹ããããããªã
äžè¿°ã®ããã«ããã¬ã¹ãªãªãŒã¹ã®å Žåãåºåãšéã£ãŠãé»è©±ä»£ãéµäŸ¿ä»£ãå°å·ä»£çšåºŠã§ãèªåãã¡ã®æ å ±ããã¹ã³ãã«æµãããšãã§ããŸãã
2.ãé«ãä¿¡é Œæ§ãåŸãããšãã§ãã
åºåã¯ãå瀟äŒçãªå 容ã§ãªãéããååãšããŠã ãã§ããéããæãã°åºåäž»ã«ãªãããšãã§ãããã®å 容ãåºåäž»ãäœæãããã®ããã®ãŸãŸåæ ãããŸããã€ãŸãåºåäž»ãèªåã®å©çã«ãªããããªæ å ±ã ããçºä¿¡ãããã®ã§ããèªè ãèŠèŽè ã¯ãã®ããšãããç¥ã£ãŠããããã«ãåºåãä¿¡é Œæ§ã®é«ãæ å ±ã ãšèŠãããšã¯ããŸããããŸãããåºåã«ãŸã£ããé¢å¿ã瀺ããªãæ¶è²»è ãå°ãªããããŸããã
ããã«æ¯ã¹ãŠããã¬ã¹ãªãªãŒã¹ã¯ããã¹ã³ããšãã第äžè ããå ±éãŸãã¯èšäºãšããŠåãäžããŠãããšããããšãããäžéã§ã¯ä¿¡é Œæ§ã®é«ãæ å ±ã ãšèŠãªãããŠãå€ãã®èªè ãèŠèŽè ã®é¢å¿ãåŸãããšãã§ããŸãã
3.ãç¬æã«ããããèšå€§ãªæ°ã®äººã ã«æ å ±ãäŒéã»æ¡æ£ããã
ãã¬ããæ°èã倧æãµã€ãã®èŠèŽè ãèªè ã¯ãæ°çŸäžïœæ°åäžäººã ãšèšãããŠããŸãããã¹ã³ãã§å ±éããããšãããã ãã®äººã«äžæ°ã«æ å ±ãæµãããšãã§ããŸãããããåºåã§ã¯ãªããä¿¡é Œæ§ã®é«ãèšäºãšããŠç޹ä»ãããŸãã
ãã¬ã¹ãªãªãŒã¹ã«ãã£ãŠããã®äŒæ¥ãå£äœã®ç¥ååºŠãæ Œæ®µã«äžããã補åããµãŒãã¹ãå€ãã®äººã«ç¥ãæž¡ã£ãŠæ³šæã殺å°ããããã«ãªã£ããã玹ä»ããã補åããµãŒãã¹ä»¥å€ã®ã»ãã®è£œåããµãŒãã¹ã売ããããã«ãªã£ãããå ¥ç€Ÿãåžæãã人ãå¢ãããšãã£ã广ãçºçããŸãã
ãŸããããæ°èã§åãäžãããã¬ã¹ãªãªãŒã¹ããã£ããã§ããã¬ããéèªã®åæãå ¥ã£ãŠãé£éçã«ãããããªãã¹ã³ãã§ç޹ä»ããããšãã£ãããšãå€ã ãããŸãã
ãã¬ã¹ãªãªãŒã¹ã®ãã¡ãªããã¯ïŒ

ãã¡ãªãããšèšããããããã¬ã¹ãªãªãŒã¹ã«ã¯ã以äžã®ãããªãããçš®ã®å³ããã»é£ããããããŸãã
1.ããªããªãåãäžããŠããããªã
æ°è瀟ããã¬ãå±ã«ã¯ãæ¯æ¥èšå€§ãªæ°ã®ãã¬ã¹ãªãªãŒã¹ãå±ããããŠããŸããã€ãŸãç«¶äºçãéåžžã«é«ããšããããšã§ããéŠéœåã«è³ã£ãŠã¯ãå®ããã«åœãããããªãã®ããšèšãããŠããã»ã©ã§ãã
ã©ã®ã¡ãã£ã¢ããäžéã«åç¥ããã«å€ããããã¥ãŒã¹æ§ãè©±é¡æ§ã®é«ããã®ãéžãã§ç޹ä»ããããã§ããããã¯ãç¥å床ã®é«ã倧æäŒæ¥ãã¹ãããã«é¢ãããã®ãç®ã«ã€ãæããç¥å床ã®äœãäŒæ¥ãå£äœã®æ å ±ã¯ãªããªãåãäžããŠããããªãããã§ãã
äžæ¹ã§ãåãäžããŠããããªãçç±ã¯ãã¬ã¹ãªãªãŒã¹ã®å 容ã«ããããšããæèŠããããŸããã©ãããããšããšèšããšããã¹ã³ãã®èŠç¹ã§ãã¬ã¹ãªãªãŒã¹ãäœæããŠããªããã®ãå€ããªã£ãŠãããšããããšã§ããåºåäž»ã®ãããªæåå³åã®ã宣äŒãïŒãpropagandaããç¹å®ã®èãæ¹ãäžæ¹çã«æŒãã€ãããã®ïŒã¯ããŸãåãäžããŠããããªãããšèããŠãããŠããã§ãããã
2.ãèšäºã®å 容ã«é¢äžã§ããªã
åºåãšéãããã¬ã¹ãªãªãŒã¹ã®å Žåããããåãäžãããã¹ã¡ãã£ã¢ã¯æ å ±ã®çºä¿¡è ãããéãåããŸãããã€ãŸããèšè ã¯èªåãæããããšãèªç±ã«èšäºã«ããããšãã§ãããšããããšã§ãããã¬ã¹ãªãªãŒã¹ãçºä¿¡ããäŒæ¥ãå£äœã¯ãåæãåããã ãã§ããã®èšäºã®å 容ã«ã¯é¢äžã§ããŸããã
èšè ã¯ã第äžè ã®ç®ã§å·éãã€å ¬æ£ã«åæãããŠèšäºã«ããŸããå ±éãããã¯ããããåæã§èªã£ããããã ãã¯äŒãããããšæã£ãŠããããšãçç¥ãããŠãããšããããšã¯ããããããšã§ãããŸãã奜æçãªå 容ã§ç޹ä»ãããå Žåãããã°ãæã«ãã£ãŠã¯ãæ¹å€çãªå 容ã§ç޹ä»ãããŠããŸããšããå Žåãããããã§ãã
ãã¬ã¹ãªãªãŒã¹ã®æ§æãšæžãæ¹
ãã¬ã¹ãªãªãŒã¹ã¯ãèªåãã¡ãäŒãããããšãæžããã®ã§ã¯ãªããèšè ãæ¬²ããæ å ±ãæäŸãããã®ã§ããããããã¬ã¹ãªãªãŒã¹ãäœæããæã«æãéèŠãªãã€ã³ãã§ãã
ã§ã¯ããã®ãã¬ã¹ãªãªãŒã¹ã¯ã©ã®ããã«äœæãããããã®ã§ãããã以äžã«ããã¬ã¹ãªãªãŒã¹ã®æ§æãšæžãæ¹ã«ã€ããŠã泚æç¹ãå«ããŠèª¬æããŠãããŸãã
1.ããã¬ã¹ãªãªãŒã¹ãäœæããéã®æ³šæç¹

äž»ãªæ³šæç¹ã¯ä»¥äžã®4ç¹ã§ãã
- ãã¬ã¹ãªãªãŒã¹ã¯A4ãµã€ãºã§çžŠåãã1ïœ3æçšåºŠã«æãã
- Wordãªã©ã§äœæããæåŸã¯PDFã«å€æãã
- ãã©ã³ãã¯ãŽã·ãã¯äœãææäœã§
- æäœã¯ãã§ãã»ãŸãã調ã§
2.ããã¬ã¹ãªãªãŒã¹ã®åºæ¬çãªæ§æ

ã
ãã¬ã¹ãªãªãŒã¹ã¯ã次ã®é çªã§äœæããŠãããŸãã
- â ããããŒ
- â¡ã¿ã€ãã«ïŒãµãã¿ã€ãã«ïŒ
- â¢ãªãŒãæ
- â£ç»å
- â€æ¬æ
- â¥ãåãåããå
3.ãæžãæ¹

ã
â ããããŒ
åãåã£ãå ±éé¢ä¿è ãç®ã«ããç¬éã«ããã¬ã¹ãªãªãŒã¹ã ãšããããšããããããã«ãã®ããããŒãã€ããŸããæ¥ä»ãšèªç€Ÿã®äŒç€Ÿåãå£äœåãå¿ããã«èšèŒããŸãã
â¡ã¿ã€ãã«ïŒãµãã¿ã€ãã«ïŒ
åãåã£ãèšè ã¯ããŸãã¿ã€ãã«ãèŠãŠå ±é䟡å€ããããã©ããã倿ããŸãããã®ããã«ãã¿ã€ãã«ã¯éåžžã«å€§äºã§ããã¬ã¹ãªãªãŒã¹ã®åœã ãšèšããããããã§ãã
ã€ã³ãã¯ãã®ããèšèã䜿ã£ãŠã¿ã€ãã«ãã€ããå¿ èŠããããŸãããåæã«ãèšè ããã®ã¿ã€ãã«ãç®ã«ããç¬éã«ãæå³ãææ¡ã§ãããããªé·ãã§æžãå¿ èŠããããŸããã¡ã€ã³ã¿ã€ãã«30æåããµãã¿ã€ãã«30æåãããã§åãŸããããªãã®ãèããŸãããã
ãã®æã«æ³šæããªããã°ãªããªãããšã¯ãã¡ãã£ã¢ã®ç«å Žã§èããããšã§ããã€ãŸããäºå®ã ããäŒããããšã決ããŠå®¢åŒãã®ãããªèªå€§ãªè¡šçŸã䜿ã£ããããã©ã·ããããåºåãªã©ã§äœ¿ãããŠããå®£äŒæå¥ããã£ããã³ããŒã¯äœ¿ããªãããšã§ãããŸãããïŒãããïŒããè²ä»ãæåãäžç·ãªã©ã¯ãåºåã£ãœããšèŠãããŠå«ãããŸãã
äœåºŠãç¹°ãè¿ãããã§ãããå®¢èŠ³å ±éãšãããã¹ã¡ãã£ã¢ã®ç«å Žãååã«çè§£ããŠäœæããããšã倧åã§ãã
â¢ãªãŒãæ
ããã¯ããã¬ã¹ãªãªãŒã¹ã®å 容ã1ïœ3è¡ã§ç°¡æœã«äŒãããã®ã§ããèšè ããããèªãã§å€§äœã®å å®¹ãææ¡ã§ãããã®ã§ãªããã°ãªããŸããããããã£ãŠããªãŒãæã«ã¯ãã ããäœããã€ã©ãããã®ãããšãã£ãæ å ±ãçã蟌ãå¿ èŠããããŸãããã®å Žåãæ°èèšäºã®åºæ¬èŠçŽ ã§ãã5W1HïŒWhen=ãã€ãWhere=ã©ãã§ãWho=ã ãããWhat=äœããWhy=ãªããHow=ã©ã®ããã«ïŒãæãæµ®ãã¹ãªããæžããŸãããã
ç¡çç¢çã«5W1Hã®ãã¹ãŠãæžã蟌ãå¿ èŠã¯ãããŸãããäŸãã°ããââæ ªåŒäŒç€Ÿã¯ãâŠâŠâŠãšããæ°ãã補åãâ³â³â³â³â³ãã̾̾¥ã«ãªãªãŒã¹ããŸãããšãã£ãããã«ãæäœã§ããã誰ãäœããã€ã©ãããããããããããã«æžããŸãããã®äŒç€Ÿåãå£äœåã®åŸã«æ¬ç€Ÿã®æåšå°ãªã©ãïŒãïŒã«å²ãã§æžãå ¥ããå ŽåããããŸãããé·ããªã£ãŠèŠãç®ããããããããªãå Žåã¯ã泚éã®ãããªåœ¢ã§æžãå ¥ããŠãæ§ããŸããã
â£ç»å
ãã¬ã¹ãªãªãŒã¹ã§ã¯ãç»åã¯ã¿ã€ãã«ãšåããããã«å€§äºã§ãããŸããç»åã¯äžç¬ã«ããŠç®ã«é£ã³èŸŒãã§ããŠãå€ãã®ãã®ãèªããããŠããŸãããããã£ãæå³ã§ããæ¬æã®å 容ãç確ã«èªãç»åãéžã³ãŸãããããã®å Žåãé«è§£å床ã®ç»åãéžãã§ãã ãããææ°ã¯1æãããããã2æã«ãšã©ããŸãã
â€æ¬æ
ãã¬ã¹ãªãªãŒã¹ã¯ããã®æ¬æã§ç޹ä»ãããå 容ã説æããŠãããŸããããã§æèããªããã°ãªããªãã®ã¯ãäžè¿°ã®5W1Hã§ããããã®æ¬æã§ã¯ããã¬ã¹ãªãªãŒã¹ã§äŒãããå 容ã«å¿ããŠ5W3Hãã€ãŸããHow longïŒã©ã®ãããã®æéïŒãšHow much(ã©ã®ãããã®è²»çš)ã远å ããŠæžã蟌ã¿ãŸãã
ãã®æ¬æã§æã倧åãªèŠçŽ ã¯ãã瀟äŒçèæ¯ãã§ããã©ãããããšããšèšããšãããã®è£œåã¯ããããã£ãèŠç¹ãçç±ãããã®ãããªç€ŸäŒçè²¢ç®ãã§ããããšããããããã£ã圢ã§ç€ŸäŒã«åœ¹ã«ç«ã€ããšãã£ãã瀟äŒãšã®ã€ãªãããå ·äœçã«æèšããå¿ èŠããããŸããããã¯ãäŸãã°ãå°åè²¢ç®ã§ãããã§ãããã·ãã¢äžä»£ãå¿æŽãããšãã£ããã®ã§ãæ§ããŸããã
ãŸããããã¥ãŒã¹æ§ããè©äŸ¡ã®å¯Ÿè±¡ã«ãªããŸããããå 容ãªã®ã«ããã§ã«åããããªãã®ãåºåã£ãŠããŠã¯ããã¹ã¡ãã£ã¢ãå ±éãã䟡å€ãäžãã£ãŠããŸããŸãããã¬ã¹ãªãªãŒã¹ã§ç޹ä»ããããã®ã«ãã©ã®ãããªãã¥ãŒã¹æ§ãããã®ããããã£ãŠãããããããªå 容ã«ããããã®ã§ãã
æ®å¿µãªããšã«ããã®ãããªãã€ã³ããæŒãããã«ãå€ãã®ãã¬ã¹ãªãªãŒã¹ã補åããµãŒãã¹ã®ä»æ§ã«çµå§ããŠããŠãåãäžããããããšãªãæšãŠãããŠãããšããã®ãçŸç¶ã®ããã§ãããŸãã宣äŒã«çµå§ããŠãããã®ãå€ãããã§ãããã¬ã¹ãªãªãŒã¹ã¯ã宣äŒãåºåã§ã¯ãªãããã¹ã¡ãã£ã¢ãå ±éèšäºãšããŠåãäžãããã®ã§ãããã®èŠç¹ãå¿ããã«ãèšè ãåæãããããšæã瀟äŒç䟡å€ã®ãããã¬ã¹ãªãªãŒã¹ãäœæããŸãããã
â¥ãåãåããå
ããã«ã¯ã以äžã®æ å ±ãèšèŒããŸãã
- äŒç€Ÿåãæ åœéšçœ²å
- æ åœè å
- ã¡ãŒã«ã¢ãã¬ã¹ãé»è©±çªå·
ãã ãããã§æ³šæããªããã°ãªããªãã®ã¯é»è©±çªå·ã§ãããã®é»è©±çªå·ã¯ãåžžã«ã€ãªããçªå·ãæžãå ¥ããŸããåæãããããšæã£ãŠé»è©±ãããã®ã«ã€ãªãããªãã£ãããšã§ã次ã®åè£è ã«é£çµ¡ããããšããããšãå€ã ããã®ã§ãããã¯ãæ åœè ã®åäººã®æºåž¯é»è©±ã§ãããã®ã§ãåžžã«é£çµ¡ãåããçªå·ãèšèŒããå¿ èŠããããŸãã
4.ããã®ä»ã®æ³šæç¹

ã
ãåãåããå
ã«ãäžè¬ã®æ¹ãã¡åãã®é»è©±çªå·ãèšèŒããŠããããšããå§ãããŸãããã¹ã¡ãã£ã¢ã«å ±éãããæã«ããããèŠãæ¶è²»è
ãäœãåãåããããããšããã£ãå Žåãããããé£çµ¡å
ãæ¢ãæéãçããŠåã°ããã ãã§ãªãããããã£ãé
æ
®ãããã®äŒæ¥ãå£äœã«å¯Ÿããã€ã¡ãŒãžãã¢ããããã¯ãã§ãã
ãŸãããã¬ã¹ãªãªãŒã¹ã®é仿¹æ³ã§ãããã¡ãŒã«ãããéµéããå§ãããŸããèšè ã«ã¯æ¯æ¥ãããæ°ã®ã¡ãŒã«ãéãããŠããŸããèšè ã¯æ¬åœã«å¿ããããšãããã°ãã¡ãŒã«ã®ä»¶åã ããèŠãŠå€æãããæ¬äœãéããããšãããã«ãŽãç®±è¡ãã«ããããšãå€ãããã§ããã¡ãããšç®ãéããŠãããããã«ããå°ã é¢åãããããŸãããããã¬ã¹ãªãªãŒã¹ã¯éµéããããã«ããŸãããã
5.ããã¬ã¹ãªãªãŒã¹äœæä»£è¡æ¥ç€Ÿããã¬ã¹ãªãªãŒã¹é ä¿¡ãµã€ãã®å©çš

ã
èªåãã¡ã§å¹æçãªãã¬ã¹ãªãªãŒã¹ãäœæããã®ãå°é£ãªå Žåãã³ã¹ãã¯çºçããŸãããããã¬ã¹ã©ã€ã¿ãŒããããªã©ã®ãã¬ã¹ãªãªãŒã¹äœæä»£è¡æ¥è
ã«äŸé Œããããšãã§ããŸãããŸããåçš¿ã¯äœãšãäœæããããéä»å
ã®ã¡ãã£ã¢ãªã¹ãããªããŠã©ãã«éã£ãããããããããªããããªå Žåã¯ããPR TIMESãããïŒ PressãããDream Newsããªã©ã®ãã¬ã¹ãªãªãŒã¹é
ä¿¡ãµã€ããå©çšããŠãå€ãã®ã¡ãã£ã¢ã«äžæã«é
ä¿¡ããŠããããšããæ¹æ³ããããŸãã
ããããã®äŒç€Ÿããšã«æäŸããŠãããµãŒãã¹ã®å 容ããªãã·ã§ã³ãç°ãªããŸãã®ã§ããã調ã¹ãŠããäŸé Œããããã«ããŸãããããã ãããããã£ãå°éæ¥è ã«ãéãæã£ãŠãã¬ã¹ãªãªãŒã¹ãäœæã»é ä¿¡ããŠããã£ããããšãã£ãŠãå¿ ããããã¹ã¡ãã£ã¢ã«åãäžãããããšããä¿èšŒã¯ãããŸããã
ãã¬ã¹ãªãªãŒã¹ã®çš®é¡

ã
ãã¬ã¹ãªãªãŒã¹ã¯ããã®äŒæ¥ãå£äœã®ããã«çºä¿¡ãããã®ã§ã¯ãªãããã¹ã¡ãã£ã¢ã«ãšã£ãŠå ±éããããã®æ å ±ïŒãã¿ãæäŸãããã®ã§ããã§ã¯ããã®ãã¬ã¹ãªãªãŒã¹ã¯ãå ·äœçã«ã©ããªå 容ã®ãã®ãããã®ã§ãããã
ç®çå¥ã«åãããšããã¬ã¹ãªãªãŒã¹ã¯ãâ ããŒã±ãã£ã³ã°æŽ»åãç®çãšãããã®ãâ¡åºå ±ãç®çãšãããã®ãâ¢å±æ©ç®¡çãç®çãšãããã®ããšãã£ã3ã€ã®ã¿ã€ãã«å€§å¥ãããŸãã以äžã«ããããã®ã¿ã€ãã«ã¯ã©ããªçš®é¡ã®ãã¬ã¹ãªãªãŒã¹ãå«ãŸããŠãããã瀺ããŸãã
â ããŒã±ãã£ã³ã°æŽ»åãç®çãšãããã®
ãã¹ã¡ãã£ã¢ãæ¶è²»è ã«ãšã£ãŠæãé¢å¿åºŠã®é«ããã¬ã¹ãªãªãŒã¹ã§ãã
- æ°ãã補åããµãŒãã¹ã®çºè¡š
- 補åããµãŒãã¹ã®ãªãã¥ãŒã¢ã«ãäŸ¡æ Œã®æ¹å®
- ã€ãã³ãããã£ã³ããŒã³ã®éå¬ã®åç¥ãéå¬åŸã®å ±å
- ä»ç€Ÿãšã®æ¥åææº
- æ°ããªã€ã¡ãŒãžãã£ã©ã¯ã¿ãŒæ¡çšã®çºè¡š
- æ°èŠCMæŸæ ãåºåå±éã®çºè¡š
- åžå Žèª¿æ»ã®å ±å
- 瀟å¡ã補åã®åè³çºè¡š
â¡åºå ±ãç®çãšãããã®
äŒæ¥ãå£äœã«é¢ããæ å ±ãæäŸããããã®ãã¬ã¹ãªãªãŒã¹ã§ãã
- ç·åã人äºé¢é£
- æ¥çžŸçºè¡š
- 決ç®å ±å
- ä»ç€Ÿãšã®åäœµãæ°äŒç€Ÿèšç«ã®å ±å
- 瀟åãããŽã®å€æŽã®çºè¡š
- ä»ç€Ÿã®ãµãŒãã¹ãã·ã¹ãã ã®å°å ¥ã®çºè¡š
â¢å±æ©ç®¡çãç®çãšãããã®
äžç¥¥äºãæ¬ é¥è£œåãªã©ã«å¯Ÿããè¬çœªã察å¿ã«é¢ããçºè¡šã誀æ å ±ã«é¢ããèšæ£ãããã«ä»£ããæ£ããæ å ±ã®çºè¡šãæããããŸãã
ãã¬ã¹ãªãªãŒã¹ã¯ã©ããã£ãŠä¿ç®¡ããã®ïŒ
ãã¬ã¹ãªãªãŒã¹ã¯ããã®äŒæ¥ãå£äœã®æŽå²ãèªã倧åãªè³æã§ããããŸãããã®æŽå²ãé·ããã°é·ãã»ã©ããã¬ã¹ãªãªãŒã¹ã®éãå¢ããŠãããŸãããããã£ãè³æããäŒæ¥ãå£äœã¯ã©ã®ããã«ä¿ç®¡ããŠããã®ã§ãããã
çŽããŒã¹ã§ã®ä¿ç®¡

ã
瀟å
ã§äœæããè³æã¯ãåäººææžãšå
±æææžã®2ã€ã«åãããŸããåäººææžã¯ãå人ã®åèè³æãªã©ã§ããã®å人ãä¿ç®¡ç®¡çãããã®ã§ããããã«å¯ŸããŠãå
±æææžã¯ãæ£åŒãªææžã§ããã瀟å
ã®èª°ãããã€ã§ãèŠãããšãã§ããããã«ä¿ç®¡ç®¡çãããªããã°ãªããŸããããã¬ã¹ãªãªãŒã¹ã¯åŸè
ã®å
±æææžã«è©²åœããŸãã
å€ãã®äŒæ¥ã§ã¯ãæ³å®ä¿åææžä»¥å€ã®ç€Ÿå ææžã«é¢ããŠããã®äŒæ¥ç¬èªã«èšå®ãããææžç®¡çèŠåã®ãããªã«ãŒã«ã«åã£ãŠãææžã®ä¿ç®¡ç®¡çãè¡ãããŠããŸãã倧äœã®å Žåããã¬ã¹ãªãªãŒã¹ãªã©ã®ææžãäœæããããããŒã¿ããã®ããœã³ã³ã®äžã«ä¿åããããã§ãããªã³ãã¢ãŠãããŠãã¡ã€ãªã³ã°ããæå®ã®æ£ã«ä¿ç®¡ããŸãã
ããããéããã瀟å ã¹ããŒã¹ã«ä¿ç®¡ã§ããæ°ã¯ç¥ããŠããŸããæŽå²ãé·ãäŒç€Ÿã§ããã°ãªãããã®ããšããã¡ã€ã«ã¯ã©ãã©ãå¢ããŠããããããŠãããã®ãã¡ã€ã«ã¯ãäŒç€Ÿã®å°äžã奿£ã«ããå庫ãžç§»ãããŸãããããã£ãèªç€Ÿã®å庫ããªããšããã¯ãå庫äŒç€Ÿã«ä¿ç®¡ãäŸé Œãããšãããå€ãããã§ãã
ãããªããšãããç¹å®ã®æ å ±ãå¿ èŠãšãªã£ãå ŽåããããèŠã€ãåºãããã«ä¿ç®¡å ŽæãžèµŽãããã¡ã€ã«ãæ¢ãããããã該åœã®ãã¬ã¹ãªãªãŒã¹ãæ¢ãåºãããšãããæ°ãé ããªããããªå€ãã®æéãšåŽåãè²»ãããªããŠã¯ãªããŸããããã®éããã®äœæ¥ã«é¢ããããšã§ãæ åœè ã®çç£æ§ã¯äœäžããŠããŸããŸãã
ä¿ç®¡ãäŸé ŒããŠããå庫äŒç€Ÿã«ãã£ãŠã¯ãå¿ èŠãªè³æãèŠã€ããŠå±ããŠããããšãã£ããµãŒãã¹ãæäŸããŠããããšãããããããã§ãããããããå€é¡ã®ã³ã¹ããçºçãããšèããããŸãã
é»ååã§ä¿ç®¡

ã
ããã§ãå§ãããã®ãé»ååã«ããä¿ç®¡ã§ããäŒæ¥ã®äžã«ã¯ããã§ã«ãã®æ¹æ³ãæ¡çšããŠããã¬ã¹ãªãªãŒã¹ã ãã§ãªããã¹ãŠã®ç€Ÿå
ææžãé»ååããããšã§ä¿ç®¡ããæ¥åã®å¹çåãå³ããçç£æ§ãäžããŠãããšããããããŸãã
ææžãé»ååãããšãã°ã«ãŒããŠã§ã¢ã瀟å wikiã瀟å ããŒã¿ã«ãµã€ããªã©ã®ç€Ÿå ã€ã³ãã©ãããããŒã«ã䜿ãããšã§ãææžã®ä¿ç®¡å Žæãçµ±äžãããããã¡ã€ã«ã®å ±æåãå¯èœã«ããããå¿ èŠãªæ å ±ãç¬æã«æ€çŽ¢ãããããããšãã§ããããã«ãªããŸãã
ãã¬ã¹ãªãªãŒã¹ãé»ååããããšã§ã瀟å ã®èª°ããèªåã®ãã¹ã¯ãããã§ãã¹ãŠã®ãã¬ã¹ãªãªãŒã¹ããã€ã§ãé²èЧã§ããããã«ãªããŸããã¿ãã¬ãããããã°ãã©ãã«ããŠãé²èЧãå¯èœã«ãªããŸãã
èšå¿µèªãªã©ãããã§ãããèªåãæå±ããŠããäŒæ¥ã®æŽå²ãç©èªã貎éãªãã¬ã¹ãªãªãŒã¹ãçŽããŒã¹ã§ä¿ç®¡ãããŠããŸããšããã®ãã¡ã€ã«ãéããŠããã¯ãã³ããŒãèªã¿è¿ããšãã£ãããšããªããªãã§ããªããªããŸããããã¯ãšãŠãæ®å¿µãªããšã§ãã
ããããé»ååãã瀟å å šäœã§å ±æã§ããããã«ããã°ããã€ã§ãæéããããšãã«èªã¿è¿ãããšãã§ããããã«ãªããŸãããµã£ãšããã®è£œåã¯ãã€é ãªãªãŒã¹ãããã®ã ããããšãããã®ã€ãã³ãã¯ã©ãã§éå¬ãããã®ã ããããªã©ãšãã£ãçåããããã«è§£æ¶ã§ããããã«ãªããŸãã
ãŸããé»ååã§ä¿ç®¡ããå ŽåãçŽããŒã¹ã®ææžã®ããã«å£åãããæå·ããããšããããŸãããå®ç§ãªããŒã¿ãšããŠåŸäžãžæ®ããŠããããšãã§ããŸãã
é»ååã«ããä¿ç®¡äžæ¬ã«çµã£ãŠãçŽããŒã¹ã®ãã¬ã¹ãªãªãŒã¹ãææžã廿£ãããšããããããŸãããã»ãšãã©ã®äŒæ¥ã§ã¯ãé»ååãšçŽããŒã¹ã®äž¡æ¹ã§ä¿ç®¡ãè¡ã£ãŠããããã§ãã
ãã 1ã€ã ããé»ååã«ããä¿ç®¡ãè¡ãå Žåã«çããåé¡ããããŸããããã¯ãã³ããŒããã¹ãŠé»ååããå¿ èŠãçãããšããããšã§ãããããªã£ãå ŽåãããŒã¿ã®æ®ã£ãŠããªãçŽããŒã¹ã®ããã¯ãã³ããŒãå ¥åããŠããŒã¿åããªããã°ãªããŸãããæ°æãªãã°ç©ºããæéã§ã§ãããããããŸããããéå»äœå¹Žãäœå幎ã«ããã®ãŒã£ãŠå ¥åãããšãªããšã倧å€ãªäœæ¥ã«ãªããŸããããããå Žåãé»ååä»£è¡æ¥è ã«äŸé Œããã°ãäœæ¥ã®å¹çåãçç£æ§ãäœäžãããããšã¯ãããŸããã
ãã®ãŸãŸã¹ãã£ã³ã§ããã¬ã¹ãªãªãŒã¹ãªã©ã®ç€Ÿå ææžã®é»ååãè¡ã£ãŠããŸãããããéç Žå£ã¹ãã£ããŒã䜿çšããŠããããã«ããªãªãžãã«ã®ãã¬ã¹ãªãªãŒã¹ãè£æããã«é»ååãè¡ãããšãã§ããéå»ã«ã¯æ ªåŒäŒç€ŸWOWOWæ§ã®ãã¬ã¹ãªãªãŒã¹30幎åããŸãšããŠã¹ãã£ã³ããå®çžŸããããŸãã
åæ§ã®ãæ©ã¿ããæ±ãã®æ¹ã¯ããæ°è»œã«ãçžè«ãã ããã
ãŸãšã

ã
æ°å€ãã®èªå€§åºåãããã©ãåºåã«ãã£ãŠãæ¶è²»è
ã¯ãåºåã宣äŒãšãã£ããã®ãã»ãšãã©ä¿¡ããªããªã£ãŠããŸããããšã«ã€ã³ã¿ãŒããããæ®åããä»ãã©ããã®ãµã€ãã蚪ãããSNSãç«ã¡äžããç¬éã«èŠãããªãåºåã衚瀺ãããããã«ãªã£ãŠãåºåã¢ã¬ã«ã®ãŒã«ãªã£ãŠããŸã£ãããšãããŠãŒã¶ãŒãå€ãããã§ãã
ãããªäžããã¹ã¡ãã£ã¢ã®å ±éã¯ã客芳çãªç«å Žã§åæããŠè¡ããããšããããšãããå€ãã®æ¶è²»è ããã®å 容ãå®å¿ããŠåãå ¥ããŸãããã¬ã¹ãªãªãŒã¹ã¯ããããã£ãæ¶è²»è ã®å¿çã«åããããããã«ãåãäžãããããããã°ãšãŠããã广ãçºæ®ãããšããã®ãããªãããŸãã
åé¡ã¯ãèšè ããåãäžãããããšæã£ãŠããããããªãã¬ã¹ãªãªãŒã¹ãäœæããããšãæ¯æ¥äœçŸä»¶ãšéãããŠãããã¬ã¹ãªãªãŒã¹ã®äžã§ããã©ãªãšèŒããŠèšè ã®ç®ãåŒããã¬ã¹ãªãªãŒã¹ãé 匵ã£ãŠäœæããŠã¿ãŸãããã
âåèïŒhttp://yuuzakiofstyle.com/2018/03/08/how-much-does-it-cost-to-write-a-press-release/
ã³ã¡ã³ããæ®ã